#1: Tribeca Festival

Woman wearing a maroon cap with white text, holding a smartphone, at a festival or event.

VIP Concierge & Revenue Optimization

Our Role
Building on the existing VIP framework, Stephanie Bishop expanded the program into a full VIP Concierge operation. Chantal Levoi now serves as the festival’s dedicated Concierge team, supporting VIP ‘s, founders, investors, celebrity talent, and C-suite executives.

Scope of work includes:

  • VIP & Ticketing Strategy:Optimized seating flow and allocations, generating 5-figure incremental revenue through operational redesign.

  • Concierge Program Redesign: Evolved the original Orange Hat team into a fully branded VIP Concierge program (Maroon Hat), expanding services, elevating experience standards, and generating 6-figure revenue.

  • Front-of-House Operations: Recruited and staffed highly qualified teams, improving service quality while reducing staffing inefficiencies and budget costs.

  • Guest Experience & Access: Managing arrivals, seating, and Concierge support across premieres, red carpets, and high-demand events.

The Impact

  • Generated new revenue through seating and flow optimization.

  • Reduced operational costs through strategic staffing and training.

  • Elevated Tribeca’s VIP experience into a unified, festival-wide Concierge ecosystem.

  • Established a repeatable operational model for high-volume premium guest management.

In Their Words

“You have taken VIP to a new level. Thank you!”

#2: Macy’s Thanksgiving Day Parade

A large group of diverse people posing together on stage, some in red vests, some in white shirts, smiling and making various gestures.

Wardrobe Logistics & Operational Efficiency

Our Role

Leads on-site balloon wardrobe logistics and dressing operations for the Macy’s Thanksgiving Day Parade - supporting large-scale talent coordination across one of the world’s most complex live events.

What We Implemented

  • Wardrobe Operations: Managed high-volume dressing across thousands of participants.

  • Logistics Optimization: Streamlined wardrobe flow to reduce delays and eliminate bottlenecks.

  • Team Execution: Built and directed efficient backstage teams to handle fast-paced, time-sensitive changes.

  • Process Efficiency: Reduced production timelines and hundreds of staffing hours through operational restructuring.

The Impact

  • Increased efficiency across large-scale wardrobe operations

  • Reduced production time and labor costs

  • Delivered seamless execution under high-pressure conditions